About Exposoft
Exposoft was founded in 1996 in Mississauga, Ontario. Three decades later, we are a five-person senior team backed by specialist partners, delivering conferences and trade shows for associations, scientific societies, and corporate clients across Canada, the United States, and international destinations.
Operational Rigor
We managed six consecutive Olympic Games between 2004 and 2016, with accountability for accreditation, registration, and on-site logistics at events serving up to 35,000 attendees daily. That experience shaped how we operate today. We over-prepare. We staff for contingencies. We deliver every event on or under budget.
One Partner, One Platform
Most event management firms outsource their technology. They contract one vendor for registration, another for the mobile app, a third for lead retrieval. Each handoff introduces risk and adds licensing fees that get passed back to the client.
We built our own platform. Crystal has handled registration, abstracts, badging, mobile apps, exhibitor management, and financial reporting on every Exposoft engagement since 2007. Our clients work with one company instead of five. When a client's program requires us to operate inside other platforms, we integrate cleanly and bring the same tech-forward approach to every engagement.
AI-Native Operations
Trevor Sookraj joined Exposoft in 2024 to bring AI into our day-to-day operations. We have invested in proprietary AI tools, including Varuna, our internal project management tool for event coordination that handles RFP ingestion, contract analysis, email triage, and more. We bring this fluency to client engagements as a working capability that shows up in faster turnarounds and better answers.
Senior team
Bassel Annab
Bassel founded Exposoft in 1996. He led the company through six consecutive Olympic Games from 2004 to 2016, with accountability for accreditation, registration, and on-site logistics at events serving up to 35,000 attendees daily.
Judy Lichty, CMP
Judy is Exposoft's lead planner and primary client contact on engagements. She has delivered scientific congresses, association annual meetings, and trade shows across Canada and the United States for over two decades.
Wajih Bilgrami
Wajih leads Exposoft's technology and data security. He oversees the Crystal platform's architecture, PIPEDA compliance, and our data infrastructure across all client deployments.
Rob Starnino
Rob owns registration platform configuration and on-site technical operations. He has deployed Crystal at every major Exposoft engagement for over a decade.
Trevor Sookraj
Trevor joined Exposoft in 2024 to lead our AI integration work. He came up through enterprise sales at Shopify Plus, early-stage growth at Clearbit (acquired by HubSpot), and founded Divisional, a B2B agency he scaled to seven-figure revenue.